The world of micro-cap and small-cap stocks has long been considered a mysterious one by investors interested in these companies. Unlike blue-chip stocks with billions of dollars of market capitalization, these smaller companies do not tend to get the publicity necessary to increase their share price and grow their business. Television pundits and other market watchers rarely discuss such companies that are trading on the over-the-counter market, making it very difficult for investors to get the information necessary to make informed decisions about buying shares in a micro-cap or small-cap stock.
Even worse, the over-the-counter market and the pink sheets has long been considered an environment that could be easily manipulated by website operators and market makers looking to make a quick profit at the expense of everyday investors. Given these negative connotations, many investors just avoid small-cap and micro-cap stocks entirely, leaving such companies languishing in mediocrity.
However, these small companies can provide investors the best returns in the entire stock market since they have the ability to grow rapidly in a short period of time. In addition, institutional investors tend to avoid shares in these companies, which leads to low valuations on the shares of such companies.
Despite these advantages, investors will continue to avoid small-cap and micro-cap issues unless they can find the information necessary to make informed decisions about such companies. As such, it is very important that these companies have a well-functioning investor relations department that can better connect small-cap and micro-cap companies to the investors who want to invest in them.
This is where OTCSHUB can be of great benefit to small-cap and micro-cap companies. These companies do not tend to have the resources necessary to maintain a full fledged investor relations department since they need to devote all of their money towards product development and sales. In these instances, it can be a smart strategy to outsource these things to an outside firm that has considerable experience in dealing with investors interested in the shares of small-cap and micro-cap companies.
OTCSHUB knows how to promote companies that are lacking in publicity. This is a particularly difficult problem for small companies given the sheer number of such businesses; it can be very challenging to stand out from the crowd. Without any publicity, a company in the over-the-counter market will continue to lack any liquidity, discouraging investors for buying shares in these companies. In these situations, the share price of a company can fail to increase despite the merits of the business.
OTCSHUB actively promotes small-cap and micro-cap stocks through a daily newsletter sent out to current members. In addition, OTCSHUB handles press releases for such companies and also writes weekly articles in blogs and other stock market publications in order to inform investors about current economic conditions as they relate to small-cap and micro-cap stocks.